Social Media Strategy


Social media has become one of the most important mediums of communication for today’s brands, but to stand out, you need the right tone and strategy. Here is some of my work:

For The Impact Society

The Impact Society crafts travel-centric programs for storytellers that focus on creating local impact and driving sustainable change.

My role was to work with the founder to create insight-driven social media posts to generate revenue and create an online brand presence with a focus on promoting Impact Society’s values through relevant long-form content on Instagram.

My strategy:

I created a streamlined content strategy that focused on brand storytelling through photo-based posts, informational carousels and occasional promos.

My best work:

(click the image to check out the entire post)

NomadGao

NomadGao, a coliving and coworking space for digital nomads merged my love for travel with my love for writing.

My Strategy

Create a warm and witty location-independent lifestyle-focused brand that targets digital nomads.

Tenpy

A sustainable chain of nature cabins, Tenpy wanted to build a community of city dwellers who love living the slow life.